Photokina has already been taking place in Cologne, Germany since 1950. It was originally founded as an industry meeting for photography (photo) and cinematography (kina). Today it is the world’s most important platform where the entire imaging industry meets.
The world’s leading trade fair for imaging opened its gates from 26 to 29 September 2018. The traditional event is facing a generation change: the core areas have been supplemented with new themes and product focuses. Mobile image communication, the digital processing of images and the moving image are occupying more space now. It is also worth to mention that the focus is more than ever on the product experience.
For Groglass® the exhibition was a great opportunity to demonstrate its picture framing products in one of the leading trade fairs of the industry and meet with framing professionals, as well as companies which specialize in printing on glass and acrylic.
This year 812 companies were represented – 69 % of them from abroad.
During the last day of the fair, around 180,000 visitors from 127 countries came to photokina 2018.
Not only major industry players like Canon, GoPro, Sony, DJI, Fujifilm, Kodak, Leica, Nikon, Olympus, Panasonic, Sigma and others were present but also important companies from the new target segments were also recruited, like the smartphone company group Huawei and Sennheiser – the legendary audio equipment provider.